Introduction
SAGA is an Australian origin company with strong Australian leadership, built on a foundation of engineering excellence and strategic vision. With the acquisition of an Indian company, SAGA deepens its connection to Australia's engineering precision and India's adaptability, redefining how people interact with technology in their everyday lives.
Our journey began in Australasia, where we identified a need for flexible, safe, and intelligent solutions that enhance modern living. From pioneering cutting-edge power track systems to integrated smart home solutions, we have always been driven by a vision of progress and innovation.
Today, SAGA operates across Australasia, Asia, the Middle East, and the Americas, delivering smart, user-centric ecosystems to homes and workplaces worldwide. More than just a technology company, SAGA is shaping the future of smart living-with Australasian innovation at its core.
Mission
To innovate and deliver adaptable, high quality solutions that enhance daily life across the globe, today and tomorrow.
Vision
Pioneering a future where technology seamlessly integrates into every aspect of life, making homes and workplaces smarter, safer, and more sustainable.
Core values
We believe in innovation and creativity, combining Australian precision with Indian practicality to develop smart and efficient products that make everyday life easier.
Strategic
Positioning
SAGA distinguishes itself through smart adaptability products that evolve with user needs, from modular power tracks to tomorrow’s connected ecosystems. By prioritising affordability without sacrificing quality, we bridge emerging and developed markets. Our roadmap to lighting and smart appliances reflects a holistic vision.
Cultural
Thread
Rooted in India’s entrepreneurial ethos and Australia’s innovative legacy, SAGA embodies a global citizen—nimble, inclusive, and forward thinking. We’re not just selling products we’re crafting a saga of progress, one innovation at a time.
The SAGA Icon
Our icon is more than a symbol it's the essence of Saga's story.
The flowing S shape reflects seamless power, representing how our tracks bring energy into every space with elegance and continuity. The circular cutouts embody connection and adaptability, signifying that SAGA products are designed to plug into every lifestyle, every environment, and every future.
Its bold yet minimal design mirrors our philosophy power, safety, and innovation delivered with simplicity.
Just like SAGA itself, the icon is dynamic, timeless, and built to empower.
The icon is a stylized ‘S’, taken from the brand name Saga, and designed to appear bold and modern.
WORDMARKBOLDER S FROM
LOGO TYPOKEY PRODUCT
INSPIRATION
Together, these elements form an icon that is bold, minimal, and timeless a true representation of SAGA's vision of powering the future with simplicity and strength.
Pattern
The Saga brand pattern is inspired by Australian native art, particularly the dot painting technique traditionally used by Indigenous Australian artists. This pattern serves as a visual bridge between Saga's Australian roots and its presence in Pakistan, where the name "Saga" is also linked to "saggar" meaning ocean or vastness in Urdu.
The pattern of Saga is inspired by Australian Aboriginal art. This art form is made up of intricate shapes, symbols, and flowing lines, with dots being the main elements. These dots hold deep cultural significance, telling stories of heritage, nature, and community. They come together to form unique patterns that reflect traditions, journeys, and connections, making each design meaningful and visually striking.
Pattern Breakdown
Core Dot
The Heart of SAGA
At the very center lies the core dot the foundation of Saga's design philosophy. It symbolizes innovation, stability, and leadership, acting as the driving force behind progress. This core reflects Saga's role as the origin of power and connectivity, anchoring every solution with clarity and purpose.
Pattern Breakdown
Expanding Circles
Influence in Motion
Radiating from the center are concentric dotted circles, representing the ripple effect of Saga's technology. They embody impact, influence, and seamless connectivity, illustrating how Saga integrates effortlessly into everyday life. Each circle signifies growth, transformation, and efficiency spreading progress outward while keeping balance at the core.
Pattern Breakdown
The Three Outer Lines
Saga's Pillars
The final three bold circular lines stand as Saga's pillars of strength
Innovation :
Continuously evolving with cutting edge technology and modern design.
Quality:
A mark of trust, reliability, and craftsmanship at the highest standards.
Connectivity:
The promise of effortless integration into homes, workplaces, and communities.
Colors Pallets
Blue Whale
#01203F
A deep, rich blue symbolizing trust, sophistication, and premium quality. It anchors the brand with strength and reliability, making it the dominant Saga color.
R: 1
G: 32
B: 63
C: 99
M: 84
Y: 44
K: 53
Deep sea
#01814E
A bold green representing balance, sustainability, and renewal. It reflects Saga's commitment to nature and progress, bringing contrast and freshness to the brand identity.
R: 1
G: 129
B: 78
C: 88
M: 25
Y: 88
K: 11
Slime Green
#D9E74C
A vibrant, energetic shade that radiates freshness, innovation, and modern living. Used sparingly, it creates emphasis and highlights key elements of Saga's design language.
R: 216
G: 231
B: 76
C: 19
M: 0
Y: 84
K: 0
The primary brand color, used dominantly to maintain consistency and authority.
The secondary color, adding balance, freshness, and versatility.
The accent color, used for highlights, emphasis, and calls to action.
Packaging
that speaks design
Every Saga box is crafted to reflect what's inside elegance, innovation, and reliability. Clean lines, bold visuals, and refined finishes ensure that unboxing Saga feels as premium as using it. More than protection, it's a statement of quality.
From the choice of sustainable materials to the clarity of information displayed, every detail is intentional. Each package is designed to guide you with ease, while showcasing the distinct identity of Saga. It's packaging that doesn't just protect a product it tells a story of craftsmanship, trust, and forward thinking design.
With Saga, even the box becomes part of the experience minimal, modern, and made to leave a lasting impression.
